Title: Antecedents of green entrepreneurship: empirical evidence from India

Authors: Ritu Toshniwal

Addresses: Department of Business Administration, Manipal University Jaipur, Rajasthan, India

Abstract: The study investigated the impact of factors such as attitude, social influence and environmental values on green entrepreneurship in India. The study has used structural equation modelling to investigate the effect of attitude, society and environmental values on green entrepreneurship. The study has interviewed 276 entrepreneurs from Rajasthan, India. The results highlighted that attitude has significant impact on promoting green entrepreneurship. Social influence also has significant impact on promoting green entrepreneurship. Additionally, environmental values of entrepreneurs have significant impact in promoting green entrepreneurship in Rajasthan, India. Since green entrepreneurship is an emerging area, more research is required to completely understand the entrepreneurial activities that support ecosystems and the environment while generating financial and non-financial benefits for investors and the society at large.

Keywords: green entrepreneurship; attitude; social influence; environmental values; India.

DOI: 10.1504/IER.2026.151402

Interdisciplinary Environmental Review, 2026 Vol.25 No.1, pp.1 - 14

Received: 27 Jun 2025
Accepted: 01 Aug 2025
Published online: 27 Jan 2026 *

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