Title: Digital network communication strategy of brand influence under the background of computer multimedia technology

Authors: Xinyi Liu

Addresses: Animation Art Department, Zibo Vocational Institute, Zibo, 255300, Shandong, China

Abstract: Internet has become an important channel for people to get information. Only by timely understanding internet trends can enterprises better communicate with consumers and effectively promote and shape their brands. This paper aims to explore the digital network communication strategy of brand influence under the background of computer multimedia technology. This paper analyses the difference between digital technology and traditional technology, probes into the influence and value of digital technology on brand communication, puts forward the image quality evaluation method, and conducts an experimental study on the digital network communication of brand influence. The experimental results show that under the background of computer multimedia technology, the brand awareness score is between 8.5 and 9.3 points, the brand interaction score is between 8.8 and 9.5 points, the brand satisfaction score is between 8.7 and 9.6 points, and the brand loyalty score is between 8.6 and 9.5 points.

Keywords: brand influence; computer multimedia; digital network; communication strategy; image quality evaluation.

DOI: 10.1504/IJCSYSE.2026.151347

International Journal of Computational Systems Engineering, 2026 Vol.10 No.1/2/3/4, pp.124 - 132

Received: 12 Oct 2023
Accepted: 17 Nov 2023
Published online: 26 Jan 2026 *

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