Title: Ecotourism and sustainable development in tourism marketing

Authors: Alexandre Cesar Rosa; Sandro Deretti; Claudimar Pereira da Veiga

Addresses: State University of Paraná, Comendador Correa Júnior Street, Paranaguá, PR 83203-560, Brazil ' State University of Paraná, Comendador Correa Júnior Street, Paranaguá, PR 83203-560, Brazil ' FDC Business School, Dom Cabral Foundation, Princess Diana Avenue, 760, Alphaville Lagoa dos Ingleses, Nova Lima, MG 34018-006, Brazil; School of Management, Federal University of Paraná, Mayor Lothário Meissner Avenue, 632, Curitiba, 80210-170, Brazil

Abstract: While tourism marketing has been extensively explored in the literature due to its significant socio-economic impact worldwide, this study examines the integration of ecotourism with sustainable practices within tourism marketing. We explore the dynamic relationship between tourism and sustainable development through a systematic literature review (SLR) conducted over the past 22 years. The primary objective is to synthesise academic discussions, focusing on how ecotourism is intertwined with sustainable marketing strategies and the resulting socio-economic and environmental impacts. The results reveal substantial thematic coherence across the literature, emphasising the enhancement of local communities, mitigation of environmental impacts, and advancement toward global sustainability goals. The findings provide key insights and practical recommendations, particularly for policymakers and industry stakeholders, aiming to develop effective strategies and public policies that promote sustainable growth in tourism by leveraging ecotourism practices.

Keywords: sustainable development goals; SDGs; ecotourism marketing; sustainable tourism strategy; tourism demand forecasting; ecotourism impact; environmental sustainability; economic development in tourism.

DOI: 10.1504/IJBFMI.2026.150460

International Journal of Business Forecasting and Marketing Intelligence, 2026 Vol.11 No.1, pp.1 - 25

Received: 29 Apr 2024
Accepted: 16 May 2024
Published online: 15 Dec 2025 *

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