Title: Franchising model competitiveness in logistics sector of India: a case-based approach

Authors: Vikash Khatri; Ajay Kumar Pandey

Addresses: CII School of Logistics, Amity University, Noida, India ' FORE School of Management, Qutab Institutional Area, New Delhi, India

Abstract: In the growth journey of logistics, companies have adopted franchising model to expand their reach. Some companies have excelled with the franchise model and attained leadership position in their respective domain. Franchising is an established stream which has wide acceptance in retailing, food chains, etc. The objective of this research is to evaluate a franchising model for building competitive advantage in the Indian logistics. For this research, case method has been adopted as there is no existing research on logistics franchising. The franchisee model enables the factors, which support in building competitive advantage and helps by way of ease of expansion, client connect, last mile vendor relationship, improved revenue for the organisation. This study adds to the knowledge on franchise in logistic industry. For a logistics service provider, the study helps in framing channel strategy for expansion through franchising and clearly elaborates the benefits and risk arising through franchising model.

Keywords: logistics; franchising; competitiveness; Porter five force model; India.

DOI: 10.1504/IJLSM.2025.150279

International Journal of Logistics Systems and Management, 2025 Vol.52 No.4, pp.509 - 522

Received: 22 Mar 2023
Accepted: 04 Jun 2023
Published online: 08 Dec 2025 *

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