Title: A study on investors' investment attitude towards selected investment decisions reference to Chennai City

Authors: Prabu Anbalagan; Gajendran Arumugam

Addresses: Faculty of Management, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu – 603 203, India ' Faculty of Management, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu – 603 203, India

Abstract: One must consider many possibilities while selecting an investment and select the best one that is currently offered. It is a decision made after carefully weighing every alternative. This study explores the intricate relationship between socio-psychological factors and investment decisions, focusing on the mediating role of investment attitude. A sample of investors with a variety of financial holdings, such as gold investments, real estate, bank accounts, post office programs, and gold holdings, were able to take part in the survey because of convenient sampling (N = 373). It also shows how the association between sociopsychological factors and investment decisions is mediated by investment mindset. The research's conclusions should shed light on the factors impacting the investing decisions of Chennai-based investors. The results aim to advise financial practitioners, policymakers, and academics about enhancing financial literacy and optimising investing methods.

Keywords: social factors; behavioural factors; personal factors; investment attitude; investment decisions; individual investors.

DOI: 10.1504/IJPMB.2025.149984

International Journal of Process Management and Benchmarking, 2025 Vol.21 No.4, pp.434 - 456

Received: 04 Mar 2024
Accepted: 25 May 2024
Published online: 20 Nov 2025 *

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