Title: Antecedents of communication quality during the new service development process of corporate financial services

Authors: Pinelopi Athanassopoulou, John Mylonakis

Addresses: University of Peloponnisos, 5 G. Ritsou str., Nea Erithraia, 14671 Athens, Greece. ' 10 Nikiforou str. Glyfada, 166 75, Athens, Greece

Abstract: Supply chain management constitutes a relatively new and promising field of management science, affecting greatly the efficiency of Greek enterprises. The objective of this research is to detect the range of SCM applications in Greece; the trends and views of Greek enterprises in relation to efficiency, difficulties, costs, benefits and necessity, as these were generated from the implementation of one or more SCM applications. Enterprise Resource Planning (ERP) has now proven to be an indispensable backbone for most Greek enterprises. Enterprises on the whole have stated that they have proceeded to a combination of ERP and Best of Bread systems. However, despite the valuable benefits featuring the selection of Application Service Providers – ASP (leasing of SCM applications), it has been found that this solution has not matured yet in the consciousness of Greek companies. The great majority considers it unattractive or slightly attractive.

Keywords: business relationships; communication quality; corporate banking; financial services; innovation process; new service development; supply chain management; SCM; Greece; enterprise resource planning; ERP.

DOI: 10.1504/IJFSM.2007.014992

International Journal of Financial Services Management, 2007 Vol.2 No.3, pp.192 - 213

Published online: 30 Aug 2007 *

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