Title: Two omni-channel fresh food retailers from a supply chain perspective

Authors: Wenzhou Wang; Junmin Yi

Addresses: School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China ' School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China

Abstract: Today, the advent of digital channels has changed the face of the retail business. This paper examines two omni-channel retail pioneers in China's fresh food business: Hema Xiansheng and super species. Their supply chains are analysed under two models of hierarchies: strategically, there is an integration of channels, resources, service strategy, stores, and locations; tactically and operationally, the main focus is on their layout, warehousing, distribution, pickup, delivery, and technology. Their performance is compared and discussed, and the shortcomings are also identified. Finally, the future of these omni-channel innovations is predicted with a discussion of some findings and suggestions.

Keywords: omni-channel; supply chain; fresh food; retail.

DOI: 10.1504/IJLSM.2025.149650

International Journal of Logistics Systems and Management, 2025 Vol.52 No.2, pp.164 - 175

Received: 20 Feb 2023
Accepted: 26 Feb 2023
Published online: 10 Nov 2025 *

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