Title: Leveraging data analytics in management accounting for enhanced decision making in the sharing economy

Authors: Sumona Bhattacharya; Disha Sharma; Alka Pandey

Addresses: Department of Commerce and Financial Studies, Atal Bihari Vajpayee Vishwavidyalaya, Bilaspur, Chhattisgarh, 495009, India ' Amity University Chhattisgarh, Baloda Bazar Marg, Raipur, Chhattisgarh, 493225, India ' Department of Commerce, Guru Ghasidas Vishwavidyalaya, Bilaspur, Chhattisgarh, 495009, India

Abstract: Data analytics plays a crucial role in management accounting within the sharing economy by enabling better decision making through insights from vast data sources. By employing advanced analytics techniques, organisations can optimise resource allocation, improve operational efficiency, and enhance strategic planning. Key benefits include an improved understanding of consumer behaviour, more accurate demand forecasting, and the implementation of dynamic pricing strategies. Data analytics helps reduce risks like fraud, and disruptions and enhances financial performance. The integration of analytics fosters real-time financial insights (25% effectiveness) and optimised cost management (18%), promoting agile, data-driven strategies for growth and competitive advantage. Python software is key in implementing these advancements, leading to more personalised customer experiences and flexible pricing models.

Keywords: data analytics; decision making; sharing economy; key performance indicators; data visualisation.

DOI: 10.1504/IJMDM.2025.149579

International Journal of Management and Decision Making, 2025 Vol.24 No.6, pp.535 - 556

Received: 30 Sep 2024
Accepted: 20 Mar 2025
Published online: 07 Nov 2025 *

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