Title: Analysis of market digital transformation direction under modern information technology

Authors: Min Li; Liyang Sun

Addresses: Shandong College of Electronic Technology, Shandong, Jinan, 250014, China ' Normal College of Yangzhou Vocational University, Jiangsu, Yangzhou, 225000, China

Abstract: In order to improve the digital level of the market and the success rate of digital transformation, this paper proposes a new analysis method of market digital transformation direction under modern information technology. Firstly, analyse the characteristics of market digital transformation, and build a market data center with the support of modern information technology. Secondly, the minimum spanning tree method in modern information technology is used to mine market operation data. Finally, based on the five market digital transformation directions, the market digital transformation directions are ranked by using the prospect theory. The direction that ranks first is the direction of market digital transformation. The experimental results show that the proposed digital turn direction analysis method can improve the digital level of the market and the success rate of market digital transformation, with the highest transformation success rate of 98.7%.

Keywords: modern information technology; digital transformation of the market; transformation direction; minimum spanning tree; prospect theory.

DOI: 10.1504/IJISD.2025.149101

International Journal of Innovation and Sustainable Development, 2025 Vol.19 No.5/6, pp.592 - 605

Received: 31 Dec 2022
Accepted: 21 Apr 2023
Published online: 14 Oct 2025 *

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