Title: Inclusive and sustainable performance in cooperative SME via a PROACT method

Authors: Diego León Peña-Orozco; Norbey Arias Brito; Juan Jose Rojas Reyes; Jesus Gonzalez-Feliu; Andrea Aragon; Maria Jose Bravo Ortiz

Addresses: Corporacion Universitaria Minuto de Dios, Buga, Colombia ' Corporacion Universitaria Minuto de Dios, Buga, Colombia ' Instituto de Educación Técnica Profesional de Roldanillo (INTEP), Centro de Investigacion-Roldanillo, Colombia ' Supply Chain, Purchasing and Project Management Department Excelia Grou, La Rochelle, France ' Corporacion Universitaria Minuto de Dios, Buga, Colombia ' Corporacion Universitaria Minuto de Dios, Buga, Colombia

Abstract: This paper presents a root-cause, cyclic improvement methodology to the strategic planning development to an embroidery small artisans association in a South American country. These artisans who are part of a vulnerable population, violence victims and women household heads, maintain an ancestral knowledge for embroidery clothing. The small artisans need to formulate a strategic plan that allows them to project their productive and commercial activities in an orderly manner. In this sense, this research work presents the accompaniment result in the methodological construction to define a strategic plan, which allows the small artisans association sustainability. As a result, a work plan is obtained that integrates the PROACT improvement tool, the strategic objectives definition and a balanced scorecard, for monitoring and control, linked in a plan, program and project structure. It is concluded that this methodology can be generalised for small business organisations.

Keywords: strategic planning; root cause analysis; RCA; competitiveness; non-profit organisation; market positioning.

DOI: 10.1504/IJMCP.2025.148903

International Journal of Management Concepts and Philosophy, 2025 Vol.18 No.4, pp.446 - 470

Received: 01 Dec 2023
Accepted: 10 Dec 2023
Published online: 02 Oct 2025 *

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