Title: The effects of innovativeness, price consciousness, and personal perceptions on behavioural attitude and intention in sharing economy: a meta-analytic structural equation modelling

Authors: Jiang Jiang; Eldon Y. Li; Xiuqiu Kang

Addresses: School of Management, Fudan University, Shanghai, 200433, China; College of Business Administration, Shanghai Business School, Shanghai, 201400, China ' Department of Information Management, National Chung Cheng University, Chiayi, 621301, Taiwan ' Shanghai Business School, College of Business Administration, 6333 Dongfangmeigu Avenue, Fengxian District, Shanghai, 201400, China

Abstract: This study is to synthesise research on how innovativeness and price consciousness impact behavioural intention and how the sequential mediating mechanisms of cost/risk perception, value perception, and attitude function in a meta-analytic structural equation model. This meta-analysis presents data from 164 empirical studies with a sample size of 61,559 respondents. The results indicate that innovativeness exerts a stronger significant total effect on behavioural intention than price consciousness. Attitude plays a significant mediating role in the relationship between innovativeness and behavioural intention and a masking role in the relationship from price consciousness to behavioural intention. The independent mediating effect of cost/risk perception and value perception and their subsequent mediating effects through attitude are all significantly positive. However, the sequential mediating effects of cost/risk perception are very weak. This study pioneers a comprehensive analysis of how personality traits influence behavioural intentions in the sharing economy.

Keywords: sharing economy; innovativeness; price consciousness; attitude; intention; meta-analysis; sequential mediation.

DOI: 10.1504/IJISCM.2025.148629

International Journal of Information Systems and Change Management, 2025 Vol.15 No.2, pp.113 - 149

Received: 23 Mar 2025
Accepted: 09 Apr 2025
Published online: 16 Sep 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article