Title: The influence of corporate culture on employee loyalty: a case study of a bank in Vietnam

Authors: Nguyen Van Hoang; Hoang Xuan Binh; Phung Duy Quang

Addresses: Faculty of International Economics, Foreign Trade University, Hanoi, Vietnam ' Faculty of International Economics, Foreign Trade University, Hanoi, Vietnam ' Faculty of Technology and Data Science, Foreign Trade University, Hanoi, Vietnam

Abstract: The paper is based on research on corporate culture at ABC-Vietnam Bank and theoretical foundations on employee loyalty. Using the theoretical model of Ricardo and Jolly (1997) and previous research models, the authors propose to study four aspects of corporate culture that affect employee loyalty at Bank for Agriculture and Rural Development of Vietnam, Hanoi branch. These aspects include: (i) internal communication, (ii) training and development, (iii) rewards and recognition and (iv) teamwork. Descriptive statistical analysis methods, reliability analysis Cronbach's alpha, exploratory factor analysis (EFA), correlation analysis and regression analysis were used to produce the results. The results show that three out of four of these aspects have a positive influence on employee engagement at the ABC-Vietnam Bank.

Keywords: corporate culture; loyalty; EFA; exploratory factor analysis; correlation analysis; regression analysis; data science.

DOI: 10.1504/IJAMS.2025.148097

International Journal of Applied Management Science, 2025 Vol.17 No.3, pp.268 - 293

Received: 08 Jul 2023
Accepted: 16 Mar 2024
Published online: 25 Aug 2025 *

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