Title: The automotive sector at the end of the ICE age? Market insights to manage a new ecosystem

Authors: Daniel Pinheiro; Eduardo Jara; Pietro Lanzini

Addresses: Department of Public Administration, Universidade do Estado de Santa Catarina, Florianópolis, Brazil ' Department of Business Administration, Universidade do Estado de Santa Catarina, Florianópolis, Brazil ' Venice School of Management, Ca' Foscari University, Venice, Italy

Abstract: The automotive ecosystem is experiencing a perfect storm where new technologies, new business models and sociological changes are bound to reshape the structure of the industry, leading to a new paradigm affecting strategies and performances of carmakers and actors of the supply chain. As electrification arguably represents the key factor of such transition, there is a need to shed light on market perceptions in terms of attitudes, expectations and concerns about electric vehicles. To this end, we performed a cross-national study based on primary data collected in two distinct markets: Brazil and Italy (N = 1,086). In presenting emerging results, we illustrate both common traits and specificities of the two contexts and we discuss the role of different legislative frameworks and public discourse in framing market sentiment, as to provide players with a solid informational background on which to shape their strategies.

Keywords: automotive; battery electric vehicle; BEV; electric vehicles; fit for 55.

DOI: 10.1504/IJATM.2025.147464

International Journal of Automotive Technology and Management, 2025 Vol.25 No.1, pp.64 - 83

Received: 12 Jul 2024
Accepted: 01 Dec 2024
Published online: 16 Jul 2025 *

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