Title: Webrooming and showrooming shopping behaviour: a bibliometric analysis

Authors: Neha Rani; Harbhajan Bansal

Addresses: Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar, 125001, Haryana, India ' Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar, 125001, Haryana, India

Abstract: This article aims to use bibliometric analysis to create a framework for the body of literature and pinpoint research gapes in the field 'webrooming and showrooming'. We retrieved 126 research papers from Scopus, published between 2012-2022. The R-based Biblioshiny package and VOSviewer are used to analyse and visualise bibliometric networks, respectively. The earliest article was published in 2012 and increased between 2017 to 2022. Findings revealed the most productive authors, countries, institutions, dominant keywords and core sources. The major limitation is the reliance on single database, namely Scopus, and the relevant studies that are not published in Scopus may remain eliminated. This is the first bibliometric analysis on the theme of webrooming and showrooming shopping behaviour that enables researchers to gather quantitative data related to authors, sources, keywords, citation counts, etc. This data, when linked together and properly analysed, can aid in charting the evolution of the topic.

Keywords: multi-channel shopping; webrooming; showrooming; bibliometric analysis.

DOI: 10.1504/IJEB.2025.147264

International Journal of Electronic Business, 2025 Vol.20 No.3, pp.269 - 301

Received: 26 Aug 2023
Accepted: 08 May 2024
Published online: 14 Jul 2025 *

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