Title: Secure SEO techniques for improving the website ranking: an efficient approach

Authors: Muhammad Abbas; Sarmad Ahmed Shaikh; Rumsia Tahir; Abdullah Ayub Khan; Asif Ali Laghari

Addresses: Department of Computer Science, Sindh Madressatul Islam University, Karachi, 74000, Pakistan ' Department of Computer Science, Sindh Madressatul Islam University, Karachi, 74000, Pakistan ' Department of Computer Science, Sindh Madressatul Islam University, Karachi, 74000, Pakistan ' Department of Computer Science, Sindh Madressatul Islam University, Karachi, 74000, Pakistan; Department of Computer Science and Information Technology, Benazir Bhutto Shaheed University Lyari, Karachi, 75660, Pakistan ' Software Collage, Shenyang Normal University, Shenyang, China

Abstract: This research paper provides an in-depth exploration of the use of search engine optimisation (SEO) techniques as a means of enhancing a website's ranking on search engine results pages (SERPs). In the current digital era, where a website's visibility can make or break its success, SEO has become a crucial component of digital marketing strategies. Therefore, this study focuses on applying SEO strategies to a tech-related website with the aim of achieving a certain level of ranking and targeting specific audiences. They identify several key elements that can improve search results, including on-page optimisation, link building, and keyword research. Therefore, it is essential to employ a holistic approach to SEO that considers various factors, such as the website's content, structure, and user experience. The paper concludes by examining the concept of optimisation in the context of a particular website, highlighting the importance of continuous monitoring and adaptation of SEO strategies. Overall, they provide valuable insights into the world of SEO and its potential to enhance a website's visibility and success.

Keywords: search engine optimisation; SEO; KGR; on-page optimisation; off-page optimisation.

DOI: 10.1504/IJESDF.2025.147162

International Journal of Electronic Security and Digital Forensics, 2025 Vol.17 No.4, pp.448 - 459

Received: 26 Jun 2023
Accepted: 21 Sep 2023
Published online: 11 Jul 2025 *

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