Title: Predicting Chinese tourists' revisit intention through destination personality, destination image and destination self-congruity: a case study in Glasgow, UK

Authors: Shaohua Yang; Salmi Mohd Isa; T. Ramayah; Ghazanfar Ali Abbasi

Addresses: School of Business, Anhui University of Technology, Ma'anshan, China; Adam Smith Business School, University of Glasgow, Glasgow, Scotland, UK ' Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia ' School of Management, Universiti Sains Malaysia, Penang, Malaysia; Internet Innovation Research Centre, Newhuadu Business School, Minjiang University, Fuzhou, Fujian, China ' Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia

Abstract: This research intends to empirically examine the relationship between destination personality, destination image, destination self-congruity and revisit intention among Chinese tourists travelling in Glasgow. This study draws quantitative data from 226 Chinese tourists who travelled in Glasgow city, the UK. Data analysis is conducted through an approach called Partial Least Squares-Structural Equation Modelling (PLS-SEM). Findings indicate that destination image and revisit intention are under the impact of destination personality. It is also found that destination image is associated with revisit intention. However, moderating effects of destination self-congruity are identified to be insignificant between destination image and revisit intention. Valuable theoretical, practical and methodological significance can be found in this study for scholars and practitioners in the realm of tourism marketing.

Keywords: second order construct; formative model; destination image; destination self-congruity; Chinese tourists.

DOI: 10.1504/EJIM.2025.146839

European Journal of International Management, 2025 Vol.26 No.2, pp.308 - 333

Received: 22 Nov 2020
Accepted: 15 Feb 2021
Published online: 23 Jun 2025 *

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