Article: The dynamic nexus of tourist relationship dimensions, image, and satisfaction in enhancing destination loyalty Journal: International Journal of Leisure and Tourism Marketing (IJLTM) 2025 Vol.8 No.3 pp.185 - 205 Abstract: In dynamic and competitive environmental settings, the tourist relationship management (TRM) approach has a profound role in satisfying tourists efficiently. This study aimed to explore the dynamic nexus of TRM dimensions and examine their connection with destination image, satisfaction, and loyalty. A non-probability sampling method was employed to collect data from 540 respondents, including convenience and snowball sampling. Structural equation modelling (SEM) was used to test the proposed model and hypotheses. The findings revealed that the direct relationships among the TRM dimensions, tourists' satisfaction, destination image, and destination loyalty were significant except for the relationship between perceived service quality and destination image. Moreover, the study unveiled a substantial mediation of destination image and satisfaction in the connection between TRM dimensions and destination loyalty. This research illuminates how TRM dimensions shape the formation of destination image and satisfaction, ultimately enhancing loyalty in the context of cultural heritage tourism. Inderscience Publishers - linking academia, business and industry through research

Title: The dynamic nexus of tourist relationship dimensions, image, and satisfaction in enhancing destination loyalty

Authors: Shah Alam Kabir Pramanik; Md. Zakaria Rahman

Addresses: Department of Marketing, Faculty of Business Administration, Islamic University, Kushtia, Bangladesh ' Department of Management, Faculty of Business Administration, Islamic University, Kushtia, Bangladesh

Abstract: In dynamic and competitive environmental settings, the tourist relationship management (TRM) approach has a profound role in satisfying tourists efficiently. This study aimed to explore the dynamic nexus of TRM dimensions and examine their connection with destination image, satisfaction, and loyalty. A non-probability sampling method was employed to collect data from 540 respondents, including convenience and snowball sampling. Structural equation modelling (SEM) was used to test the proposed model and hypotheses. The findings revealed that the direct relationships among the TRM dimensions, tourists' satisfaction, destination image, and destination loyalty were significant except for the relationship between perceived service quality and destination image. Moreover, the study unveiled a substantial mediation of destination image and satisfaction in the connection between TRM dimensions and destination loyalty. This research illuminates how TRM dimensions shape the formation of destination image and satisfaction, ultimately enhancing loyalty in the context of cultural heritage tourism.

Keywords: perceived service quality; environment management; entertainment facilities; destination image; tourists' satisfaction; destination loyalty; cultural heritage tourism; tourist relationship management; TRM; structural equation modelling; SEM.

DOI: 10.1504/IJLTM.2025.146082

International Journal of Leisure and Tourism Marketing, 2025 Vol.8 No.3, pp.185 - 205

Received: 14 Aug 2024
Accepted: 15 Dec 2024
Published online: 06 May 2025 *

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Title: The dynamic nexus of tourist relationship dimensions, image, and satisfaction in enhancing destination loyalty

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