Title: Investing in ergo-iconic value of distance scientific seminars organisers in the COVID-19 pandemic to improve organiser performance

Authors: Andriyansah; Zainur Hidayah; Rulinawaty; Mery Noviyanti; Endi Isnarno; Rahayu Indriasari

Addresses: Management Study Programme, Faculty of Economics and Business, Universitas Terbuka, Jl. Pd. Cabe Raya, Pd. Cabe Udik, Kec. Pamulang, Kota Tangerang Selatan, Banten 15437, Banten, Indonesia ' Management Study Programme, Faculty of Economics and Business, Universitas Terbuka, Jl. Pd. Cabe Raya, Pd. Cabe Udik, Kec. Pamulang, Kota Tangerang Selatan, Banten 15437, Banten, Indonesia ' Master of Public Administration Study Programme at the Graduate School, Universitas Terbuka, Jl. Pd. Cabe Raya, Pd. Cabe Udik, Kec. Pamulang, Kota Tangerang Selatan, Banten 15437, Banten, Indonesia ' Mathematics Education Study Programme, Faculty of Teacher Training and Education, Universitas Terbuka, Jl. Pd. Cabe Raya, Pd. Cabe Udik, Kec. Pamulang, Kota Tangerang Selatan, Banten 15437, Indonesia ' Sekolah Tinggi Ilmu Ekonomi Semarang, Jl. Menoreh Utara Raya No.11, Sampangan, Kec. Gajahmungkur, Kota Semarang, Jawa Tengah 50232, Indonesia ' Accounting Study Programme, Faculty of Economics and Business, Universitas Tadulako, Jl. Soekarno Hatta No.KM. 9, Tondo, Kec. Mantikulore, Kota Palu, Sulawesi Tengah 94148, Indonesia

Abstract: This study aims to implement the ergo-iconic value for online seminar organisers to increase the number of seminar participants. The indicators of this research are related to the performance of seminar organisers with variable management performance, seminar theme, seminar implementation time, material and discussion, and material and discussion. Ergo-iconic value is a sense of comfort positioned by the organiser with inherent characteristics of the parties organiser. Snowball technique research data as many as 543 respondents. Research results find that the score of comfortable distance seminar participants far lies in the seminar media, time maintenance, and themes and speakers offered by the party organiser. Other indicators of investigation score comfortable for seminar implementation is the ability to communicate with participants and the depth and breadth of the material presented for scientists. The implication of this research is that seminar organisers can use ergo-iconic value investment to improve quality and add comfortable value for seminar participants.

Keywords: ergo-iconic value; distance scientific seminars; organiser performance.

DOI: 10.1504/IJKL.2025.145995

International Journal of Knowledge and Learning, 2025 Vol.18 No.3, pp.331 - 345

Accepted: 05 Nov 2022
Published online: 01 May 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article