Title: Analysing the factors influencing preferences for fish consumption

Authors: X. Agnes Pravina; R. Radhika

Addresses: Faculty of Management Studies, Noorul Islam Centre for Higher Education, Thuckalay, Tamil Nadu, 629180, India ' Faculty of Management Studies, Noorul Islam Centre for Higher Education, Thuckalay, Tamil Nadu, 629180, India

Abstract: The purpose of this study is to examine the consumption pattern and customer preferences towards value-added fish products in the southern districts of Tamil Nadu. The following topics are essential to the study of customer preferences towards value-added fish products: 1) consumer's preference and consumption pattern; 2) attributes; 3) frequency of fish product consumption; 4) variety; 5) freshness of fish; 6) willingness to pay. The current study focuses on the equitable development of fishermen in Tamil Nadu's southern districts, with particular emphasis on Kanyakumari, Thoothukudi, and Tirunelveli. This makes it possible to collect quantifiable data that may be used for statistical analysis, enabling the observation and evaluation of the research's variables. The data were examined using descriptive analysis, reliability, validity, correlation, regression, and SEM analysis.

Keywords: customer preferences; fish products; consumption patterns; fishermen; consumer choices.

DOI: 10.1504/IJPMB.2025.145987

International Journal of Process Management and Benchmarking, 2025 Vol.20 No.2, pp.222 - 242

Received: 31 Jan 2024
Accepted: 17 Feb 2024
Published online: 01 May 2025 *

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