Title: OpenAI: a PESTLE analysis of factors influencing ChatGPT's business growth

Authors: Priyanka Bhaskar; Neha Seth

Addresses: School of Commerce and Management, Central University of Rajasthan, Ajmer, India ' School of Management Studies, Indira Gandhi National Open University, New Delhi, India

Abstract: The generative pre-trained transformer is a large language model developed by OpenAI (San Francisco, California). ChatGPT is an advanced AI-powered chatbot that was educated using a massive database of human conversations. OpenAI's founders recognised the potential for AI to benefit society but were aware of the potential risks. ChatGPT offers transformative potential since it combines two state-of-the-art AI and NLP technologies. OpenAI investigates more areas of AI and experiments with more approaches to AI development. PESTLE analysis is a high-level method for considering potential influences on ChatGPT. OpenAI faces risks from various sources due to its global scope, including political, economic, social, technological, legal, and environmental. OpenAI is a research facility to maximise the positive effects of AI while minimising its negative ones. It has expanded the availability of AI, and pushed the technology's boundaries while emphasising its potential for good in the world.

Keywords: OpenAI; ChatGPT; PESTLE; organisation; external factors; artificial intelligence.

DOI: 10.1504/IJBFMI.2025.145287

International Journal of Business Forecasting and Marketing Intelligence, 2025 Vol.10 No.2, pp.185 - 198

Received: 22 Jul 2023
Accepted: 25 Jul 2023
Published online: 31 Mar 2025 *

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