Title: Relationship amongst the factors formulating investor perception towards investment in crowdfunding

Authors: Pratiksha Tiwari

Addresses: Delhi Institute of Advanced Studies, Delhi, 110085, India

Abstract: Crowdfunding in India has grown rapidly, with platforms like Ketto and Milaap facilitating donation, reward, equity, and debt-based campaigns. Equity crowdfunding, regulated by SEBI since 2014, is popular among start-ups. Challenges include regulatory complexities and trust issues, but success stories abound, showcasing its impact on innovation and entrepreneurship. The paper identifies factors that influence the behaviour of investor. Benefits, problems, reasons, different purposes, perception majorly influence contributors and creators for investing in crowdfunding. This model likely helps in understanding the relationships between the identified factors and how they collectively influence investor behaviour in crowdfunding. It formulates a second order confirmatory factor analysis model, both purpose and benefits have significant impact on formulating the perception for investors. This suggests that understanding the purposes behind investments and the perceived benefits greatly affects how investors perceive crowdfunding opportunities.

Keywords: crowdfunding; perception; investment behaviour; benefits and purpose of investment.

DOI: 10.1504/IJBCG.2024.144377

International Journal of Business Competition and Growth, 2024 Vol.9 No.3/4, pp.328 - 340

Received: 08 Jul 2024
Accepted: 07 Nov 2024
Published online: 10 Feb 2025 *

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