Title: Unveiling the impact: how lantern product value attributes drive purchase intentions among peoples

Authors: Mengran Yan; S. Siti Suhaily

Addresses: Product Design Department, School of The Arts, Universiti Sains Malaysia, 11800 Penang, Malaysia ' Product Design Department, School of The Arts, Universiti Sains Malaysia, 11800 Penang, Malaysia

Abstract: The creation of traditional lantern products has drawn more attention as traditional culture has become resurgent. In order to support the development of lantern products, this paper aims to explore how the design of lantern products can meet the needs of people and to investigate the correlations between purchase intentions and the value attributes of lantern products. To examine these relationships, we propose a quantitative research method based on a questionnaire survey, utilising statistical software like SPSS for data processing, including correlation analysis, regression analysis, and more. The study's findings show that people's purchase intentions are positively influenced by the lantern products' value attributes. Finally, demographic differences among peoples have varying impacts on the value attributes and purchase intentions for lantern products.

Keywords: traditional culture; lantern; product; peoples; significance; value attributes; purchase intention; demographic variables; data analysis; consumer value theory.

DOI: 10.1504/IJBPIM.2025.144072

International Journal of Business Process Integration and Management, 2025 Vol.12 No.1, pp.1 - 11

Received: 30 Aug 2024
Accepted: 30 Sep 2024
Published online: 23 Jan 2025 *

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