Title: Modelling of RFID-enables jewellery hallmark transparency attributes inter-relationship and ranking performance criterion in supply chain responsiveness: using ISM-AHP approach

Authors: Mukesh Kumar

Addresses: Mechanical Engineering Department, National Institute of Technology Kurukshetra, Haryana 136119, India

Abstract: In the recent era, RFID-tags enabled hallmark transparency potential (RFID-TEHTP) attributes, in addition to the hallmark transparency values in jewellery supply chain responsiveness (JSCR). Tanishq Jewellery's manufacturing and marketing business are based on 4P strategies, namely product innovation strategy, price strategy, place strategy, and promotion planning strategy. ISM approach is use to develop inter-relationships among transparency potential attributes and MICMAC analysis provides the precise analysis relationship among the driving and dependence power linkages ability in JSCM. AHP approach is use to evaluate the weight priority of RFID-TEHTP performance criterion in JSCR. The ranking sequence orders of jewellery RFID-TEHTP performance criterion weights are the following: cost-effectiveness (CE) > break-even tag price decision (BETPD) > effective lead-time reduction (ELTR) > efficient customer response (ECR) > SC visibility, and trust and traceability (SCV&T). Jewellery managers can benefit from overcoming financial losses such as reduction of operation handling costs, misplacement error reduction, inventory inaccuracy problems, etc.

Keywords: supply chain responsiveness; jewellery SC; ISM; RFID-tags; e-retail; efficient consumer response; ECR; jewellery supply chain responsiveness; JSCR.

DOI: 10.1504/IJPMB.2025.143593

International Journal of Process Management and Benchmarking, 2025 Vol.19 No.1, pp.22 - 59

Received: 07 Jun 2023
Accepted: 18 Jun 2023
Published online: 02 Jan 2025 *

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