Title: The effect of perceived scarcity of staple goods on stockpiling behaviour and impulse purchase intention and the mediating role of social media

Authors: Ibrahim Avci

Addresses: Vocational School of Social Sciences, Gümüşhane University, Gümüşhanevi Campus, Bağlarbaşı District, 29100, Gümüşhane, Turkey

Abstract: The research's goal in this setting is to uncover the effects of consumers' perceived scarcity of staple goods on impulse buy intention and stockpiling behaviour, as well as to determine the function of social media posts in mediating these effects. 594 consumers who had recently purchased staple goods from grocery stores participated in the survey. As a result of the structural equation model analysis, it was determined that perceived scarcity of staple goods has a positive effect on impulse purchase intention, stockpiling behaviour and social media. Finally, it was also determined that social media sharing has a mediating role on the effect of perceived scarcity of staple goods on impulse purchase intention and stockpiling behaviour. The findings obtained provide important theoretical and practical contributions.

Keywords: perceived scarcity; stockpiling behaviour; impulse purchase intention; social media.

DOI: 10.1504/IJBSR.2025.143539

International Journal of Business and Systems Research, 2025 Vol.19 No.1, pp.54 - 70

Received: 07 Apr 2024
Accepted: 28 May 2024
Published online: 30 Dec 2024 *