Title: Green profits: examining the influence of environmental and economic concerns on renewable stock investment intention, with attitude as a mediator and green investment knowledge as a moderator

Authors: N. Sangeetha; Mohd Afjal; K. Geetha; R. Manigandan; Keerthi Jain

Addresses: VIT Business School, Vellore Institute of Technology, Vellore, India ' VIT Business School, Vellore Institute of Technology, Vellore, India ' Madhanapalle Institute of Technology and Science, Annamayya District, Andhra Pradesh, India ' VIT Business School, Vellore Institute of Technology, Vellore, India ' Department of Management Studies, Noida International University, Greater Noida, India

Abstract: This study delves into the intricate dynamics shaping young investors' intentions in renewable energy stocks by scrutinising the impact of environmental concern (altruistic value) and economic concern (egoistic value). Additionally, the research examines how green investment knowledge moderates and attitudes mediate the shaping of renewable stock investment intentions. This study utilised a non-probability sampling technique. The data were collected through a structured questionnaire method. There are 256 responses for the data analysis, the data analysis through SMART PLS 4 software. While demonstrating significance in certain studies, economic concern (EC) did not attain statistical significance. EN and EC exhibited robust positive influences on the mediating factor ATT-RSII, along with ATT on RSII. This research significantly contributes to the realms of management, sustainable finance, and investor behaviour, offering actionable implications for financial advisors, investment firms, and policymakers. As the global financial landscape evolves, leveraging these managerial insights becomes imperative for steering towards a more sustainable and responsible investment future.

Keywords: sustainable investments; young investors; altruistic value; egoistic value; green investment knowledge.

DOI: 10.1504/IJRM.2024.143452

International Journal of Revenue Management, 2024 Vol.14 No.4, pp.432 - 449

Received: 25 Mar 2024
Accepted: 15 Oct 2024
Published online: 20 Dec 2024 *

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