Title: Facilitating organisational decision-making process through LEGO® SERIOUS PLAY® method

Authors: Vahid Javidroozi; Chris Maguire; Gerald Feldman; Nassir Ibrahim

Addresses: Department of Digital Transformation, Faculty of Computing, Engineering, and Built Environment, Birmingham City University, Birmingham, UK ' Arden House, Middlemarch Park, Coventry, UK ' Department of Digital Transformation, Faculty of Computing, Engineering, and Built Environment, Birmingham City University, Birmingham, UK ' Department of Digital Transformation, Faculty of Computing, Engineering, and Built Environment, Birmingham City University, Birmingham, UK

Abstract: Previous research has offered several processes/frameworks for facilitating/improving the organisational decision-making process (ODMP). However, limited research has practically identified a method to facilitate all decision makers' participation, realise their views/ideas, improve their communications, and maximise the chance of making the organisation's most effective and implementable decisions. LEGO® SERIOUS PLAY® (LSP) as a creative methodology has been utilised in organisations to facilitate discussions/meetings/workshops. However, no studies have been conducted on applying LSP to improve ODMP. This study explains the use of LSP to facilitate and enhance this process by developing a conceptual framework and offers a novel ODMP. It adopts action research, including interviews, a case study and a focus group and facilitates a workshop to observe and validate the effectiveness of the proposed process. The research findings suggest that the proposed approach fosters a more visual, creative, interactive and collaborative experience, increasing all-around participation during the ODMP.

Keywords: Lego Serious Play; organisational decision-making process; ODMP; decision making; decision process; engagement; stakeholders; gamification; action research; workshop participants.

DOI: 10.1504/IJMDM.2024.141912

International Journal of Management and Decision Making, 2024 Vol.23 No.6, pp.774 - 800

Received: 07 Feb 2023
Accepted: 11 Jul 2023
Published online: 03 Oct 2024 *

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