Title: Ascendancy of SNS information and age difference on intention to buy eco-friendly offerings: meaningful insights for e-tailers

Authors: Shabnam Gulati; Gursimranjit Singh; Arvind Kumar

Addresses: Mittal School of Business, Lovely Professional University, Punjab, India ' Indian Institute of Management Amritsar, Punjab, India ' School of Management, National Institute of Technology Rourkela, Odisha, India

Abstract: Through the unparalleled espousal of theory of planned behaviour, this study intends to significantly add to the current knowledge on social networking sites (SNS) in eWOM information and its role in defining intentions to buy green products. In specie, this study seeks to first investigate the part played by attitude towards SNS information in influencing the acceptance of SNS information and then by acceptance of SNS information in effecting the green purchase intention. Besides this, it also aims to analyse the influence exerted by first credibility of SNS information on acceptance of SNS information and then by acceptance of SNS information on green purchase intention. In doing so, it also examines how well the age of the SNS users moderates all these four associations.

Keywords: green products; social networking sites; SNS; eWOM; purchase intention; structural equation model.

DOI: 10.1504/IJEB.2024.141848

International Journal of Electronic Business, 2024 Vol.19 No.4, pp.435 - 450

Received: 19 Aug 2023
Accepted: 11 Dec 2023
Published online: 02 Oct 2024 *

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