Title: Role of e-adoption of emerging technology in 4P organisational framework during COVID-19

Authors: Pushpa Singh; Narendra Singh; Rajnesh Singh; Nishu Panwar; Sunil Gupta

Addresses: GL Bajaj Institute of Technology and Management, Knowledge Park-III, Greater Noida, Uttar Pradesh 201306, India ' GL Bajaj Institute of Technology and Management, Knowledge Park-III, Greater Noida, Uttar Pradesh 201306, India ' GL Bajaj Institute of Technology and Management, Knowledge Park-III, Greater Noida, Uttar Pradesh 201306, India ' Greater Noida Institute of Technology (MBA Institute 272), Knowledge Park-II, Greater Noida, Uttar Pradesh 201306, India ' University of Petroleum and Energy Studies, Dehradun, India

Abstract: During the COVID-19, micro, small, and medium-scale business organisations have suffered economic fragility. Apart from lockdown, social distancing and the traditional style of the business process are the factors that affect the business organisation. A business organisation utilising e-adoption of emerging technologies such as artificial intelligence (AI), blockchain, internet of things (IoT), cloud computing, etc., have survived well in the market and achieved high-profit gain. In this paper, we explore the challenges of traditional business organisations. Traditional business organisation frameworks based on 4P: people, process, product and profit are based on manual processes and away from emerging technologies. The proposed organisational framework revolutionised traditional business practices and enhanced productivity, efficiency, and customer retention. People can connect and access business organisations with end-user devices such as smartphones, desktops, laptops, and other hand-held devices.

Keywords: e-adoption; organisation; COVID-19; AI; blockchain.

DOI: 10.1504/IJCIS.2024.141444

International Journal of Critical Infrastructures, 2024 Vol.20 No.5, pp.435 - 446

Received: 29 Dec 2022
Accepted: 14 Feb 2023
Published online: 13 Sep 2024 *

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