Title: Dimension of higher educational institutions enhanced competitive reputation by integrating academic analytics

Authors: Mallikharjuna Rao Nuka; Venkata Subbaiah Potala; C. Sasidhar

Addresses: Department of Computer Applications, Annamacharya University, Rajampet, Andhra Pradesh, 516126, India ' GITAM – School of Business (GSB), GITAM (Deemed to be University), Visakhapatnam, India ' Department of Computer Science and Engineering, Annamacharya University, Rajampet, Andhra Pradesh, 516126, India

Abstract: Innovation in various disciplines has recently drawn a lot of attention from academics and industry experts. Today, big data use in higher education institutions (HEIs) is of growing interest because education plays a significant role in society. In order to identify trends and categorise the education sector, the study's objective is to conduct a thorough review of big data in HEIs. The study presents promising awareness from an ongoing action research study in reputed engineering colleges in India. The analysis has provided sufficient evidence for the relation between students and HEIs by improving accountability, accuracy and enhanced reputation of HEIs and also bestows the performance evaluation and improvement mechanism, progression results demonstrated increases performance of HEIs competencies and intrinsic motivations. Integrating academic analytics with big data framework that connects the theoretical, big data attributes and examined effects and students' perceptions.

Keywords: higher educational institutions; HEIs; academic analytics; big data; accountability; accuracy; data analysis.

DOI: 10.1504/IJPMB.2024.140642

International Journal of Process Management and Benchmarking, 2024 Vol.18 No.1, pp.1 - 15

Received: 03 May 2023
Accepted: 10 May 2023
Published online: 29 Aug 2024 *

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