Title: The Egyptian hospitality sector as a case study in post-COVID-19: searching for greening and sustainable recovery strategies

Authors: Doaa Salman Abdou; Yasser Tawfik Halim; Mohamed S. El-Deeb

Addresses: Economics Department, Faculty of Management Sciences, October University for Modern Sciences and Arts, Egypt ' Marketing Department, Faculty of Management Sciences, October University for Modern Sciences and Arts, Egypt ' Accounting Department, Faculty of Management Sciences, October University for Modern Sciences and Arts, Egypt

Abstract: COVID-19 pandemic has posed new challenges for the Egyptian hospitality industry, requiring it to ensure its sustainability. This study investigates how environmental management practices can achieve sustainability by implementing management measures. It examines the effectiveness of approaches such as e-marketing, utility rationalisation, and environmental excellence practices in improving hotel performance and profitability. The findings emphasise the importance of enhancing sustainability and efficiency in hotel utilities, resource usage rationalisation, and environmental excellence management to enhance the sustainability and performance of hotels, particularly in the post-COVID-19. The study highlights the significant impact of e-marketing as a tool for guest communication, raising awareness about environmental protection, and promoting sustainability. This study contributes to the sustainability of water resources by identifying factors that contribute to the long-term survival of the Egyptian hospitality industry. It provides valuable insights for managers and stakeholders in the hospitality industry who are striving to sustain themselves amidst unprecedented challenges.

Keywords: sustainable tourism; disseminating of innovation; environmental marketing strategy; sustainability; environmental conservation.

DOI: 10.1504/IJGE.2023.137713

International Journal of Green Economics, 2023 Vol.17 No.4, pp.330 - 360

Accepted: 16 Nov 2023
Published online: 02 Apr 2024 *

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