Title: The impact of green initiatives on manufacturing firm performance: the context of Kosovo

Authors: Ganimete Podvorica; Shqipe Gërguri-Rashiti

Addresses: Universum International College, Business and Management Department Prishtina, 10000, Kosovo ' Universum International College, Business and Management Department Prishtina, 10000, Kosovo

Abstract: This research sought to determine if Kosovo manufacturing enterprises' business growth rates are linked to green initiative investments, product promotion, and environmental culture. Researchers use quantitative methodologies. The primary data collection method is a questionnaire. Kosovo hosted the survey. For data analysis, 105 questionnaires were employed. Manufacturing enterprises invest mostly in renewable energy and factory insulation. Green projects are unequally funded by the firm's annual growth in renewable energy, clean production technologies, insulating buildings and factories, and recycling. There is also a strong positive association between enterprises that invest more in green product features and environmental culture. This research is significant because no prior study has focused on green initiatives, practices, and investments for the entire manufacturing sector in the country. It highlights the need to study managers' challenges in adopting and implementing green initiatives.

Keywords: firms; green initiatives; green products; environmental culture; performance.

DOI: 10.1504/IJTE.2024.137533

International Journal of Technoentrepreneurship, 2024 Vol.5 No.1, pp.90 - 113

Received: 23 Nov 2023
Accepted: 10 Feb 2024
Published online: 22 Mar 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article