Title: LaunchIt: a case study of entrepreneurship education

Authors: Denise M. Cumberland; Whitney O. Peake; Sharon A. Kerrick; Mary Tapolsky

Addresses: Department of Educational Leadership, Evaluation and Organisational Development, College of Education and Human Development, University of Louisville, 1905 South 1st, Louisville, Ky. 40292, USA ' Western Kentucky University, 1906 College Heights Boulevard #11058, Bowling Green, KY 42101, USA ' Department of Educational Leadership, Evaluation and Organisational Development, College of Education and Human Development, University of Louisville, 1905 South 1st, Office 343- Louisville, Ky. 40292, USA ' Forcht Center for Entrepreneurship, College of Business, University of Louisville, USA

Abstract: This study evaluates the impact of a US Midwestern university's ten-week entrepreneurship training program on participants' attitudes, knowledge gained, and level of satisfaction with the course. We used a pre/post-test quasi-experimental design and collected data from 41 participants in the spring of 2019. The results showed that attendees increased their knowledge of key components of venture formation, improved their perceived behavioural control (PBC), and were highly satisfied with the program. The findings contribute to the literature on entrepreneurship education.

Keywords: entrepreneurship training programs; entrepreneurial education; perceived behavioural control; PBC.

DOI: 10.1504/IJESB.2023.134175

International Journal of Entrepreneurship and Small Business, 2023 Vol.50 No.3, pp.392 - 406

Received: 21 Jan 2020
Accepted: 11 Oct 2020
Published online: 13 Oct 2023 *

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