Title: Business model innovation and development path selection of international cultural trade under circular economy

Authors: Yuefeng Han; Guan Wang

Addresses: School of Digital Commerce, Zhejiang Yuexiu University, Shaoxing, 312000, China ' School of International Trade and Economics, Jilin University of Finance and Economics, Changchun, 130017, China

Abstract: With the economy's rapid development, people have higher requirements for quality of cultural products and services, which requires model innovation and path selection. To study the innovation of international cultural trade business model and the choice of development path, this study first analyses the integration of cultural tourism industry in province A by using the fusion measurement method, then studies the influencing factors by using the grey correlation and regression analysis. From 2012 to 2022, the highest value of cultural industry to tourism industry is 0.052, 0.039, 0.035 and 0.028, respectively. The highest values of tourism industry to cultural industry are 0.043, 0.031, 0.054 and 0.071, respectively, which do not reach 0.1. Integration degree between industries increased from 0.0035 in 2012 to 0.0186 in 2017, but decreased to 0.0130 in 2022, indicating that integration degree between the two industries is low, and the integration development is not stable.

Keywords: business model; circular economy; cultural tourism industry; development path; international cultural trade.

DOI: 10.1504/IJCSYSE.2023.132906

International Journal of Computational Systems Engineering, 2023 Vol.7 No.2/3/4, pp.67 - 76

Received: 26 Aug 2022
Accepted: 11 Nov 2022
Published online: 16 Aug 2023 *

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