Title: Disengagement factors associated with creativity in organisations: a conceptual framework

Authors: Gerald Burch; Jana Burch; John Batchelor; William C. McDowell

Addresses: Department of Management, Texas A&M University-Commerce, P.O. Box 3011, Commerce, TX 75429, USA ' Department of Education, Southwestern Assemblies of God University, 1200 Sycamore St., Waxahachie, TX 75165, USA ' College of Business, University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA ' McCoy College of Business, Texas State University, San Marcos, TX, USA

Abstract: This research develops and presents a model of Creativity Disengagement by integrating research in the fields of New Product Development (NPD), Technology and Innovation Management (TIM) research and Organisational Behaviour (OB). This deliberate approach of taking an antithetical view of creativity takes into consideration the process of innovation and the psychological conditions that must be present for employees to decide to engage in creative tasks. A full conceptual model is developed to identify mechanisms that remove roadblocks that stand in the way of creativity within organisations. Finally, the paper concludes with over 100 specific disengagement factors for diagnosing creativity issues within organisations.

Keywords: creativity disengagement; new product development; technology; organisational behaviour; innovation.

DOI: 10.1504/EJIM.2023.132436

European Journal of International Management, 2023 Vol.20 No.4, pp.686 - 713

Received: 26 Apr 2019
Accepted: 06 Aug 2019
Published online: 20 Jul 2023 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article