Title: Evaluation of forecasting accuracy of an equity valuation model: a case of ZEE

Authors: Amit Kumar; Shivani Chaudhry; Ameet Sao

Addresses: School of Business & Management, Christ University, Delhi-NCR – 201003, India ' School of Business and Management, Christ University, Delhi-NCR, India ' RICS School of Built Environment, Amity University, Noida, India

Abstract: Investing can prove to be a very enriching and enjoyable experience if one sticks to certain principles and guidelines. The research is based on secondary data pulled out from Money Control website for ZEE Entertainment Enterprises Limited (ZEEL). The identification of target prices is important and involves precision in the price points that are forecasted. The expected growth rate for the next year is figured out to forecast the financial statement for the next year. Regression analysis has been used to estimate growth rate. Regression analysis was done on the income data for the past years for the media entertainment company, and the target prices have been identified. By taking a careful look at the forecasted prices and the prevailing prices, an investor can figure out whether the stock is under-priced or over-priced.

Keywords: regression analysis; money control; growth rate; ZEEL; ZEE Entertainment Enterprises Limited; target price; forecasted prices; underpriced; over-priced.

DOI: 10.1504/IJAAPE.2023.132396

International Journal of Accounting, Auditing and Performance Evaluation, 2023 Vol.19 No.2, pp.234 - 249

Accepted: 07 Jun 2022
Published online: 19 Jul 2023 *

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