Title: Can mobile banking apps usage contribute towards the environmental sustainability: a mediation analysis

Authors: K. Katini; S. Amalanathan

Addresses: Commerce Department, CHRIST (Deemed to be University), Bangalore-560029, India ' School of Business and Management, CHRIST (Deemed to be University), Bangalore –560029, India

Abstract: In digital transformation, digital finance has emerged as an alternative to conventional financial services. Currently, digital financial aspects and environmental sustainability are urgent issues receiving research attention for environmental mitigation. This empirical research addresses digital finance on environmental sustainability through mobile banking app usage. It is among the convenient digital financial technologies developed in recent years for the benefit of various stakeholders. The current model integrated UTAUT2 with perceived security and environmental sustainability. The partial least square structural equation modelling was used to test the hypothesis and other statistical power. This paper provides sustainable perspectives encouraging the Indian tribals to adopt digital technology in financial transactions. The findings have several important policy implications for developing countries, particularly vulnerable populace and those settled in remote areas. This research confirms the positive relations of mobile banking app usage on environmental sustainability through a cross-sectional approach.

Keywords: UTAUT2; northeast tribals; environmental sustainability; mobile banking apps; PLS; partial least squares structural equation modelling.

DOI: 10.1504/IJEP.2022.132361

International Journal of Environment and Pollution, 2022 Vol.71 No.1/2, pp.1 - 24

Received: 18 May 2022
Accepted: 17 Oct 2022
Published online: 18 Jul 2023 *

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