Title: Demand management process assessment in food supply chains: an empirical study in coffee supply chains from Peru

Authors: Rossana Flores; Eileen Lazaro; Edgar Ramos; Phillip S. Coles

Addresses: Universidad Peruana de Ciencias Aplicadas, Prolongación Primavera 2390, Lima, Peru ' Universidad Peruana de Ciencias Aplicadas, Prolongación Primavera 2390, Lima, Peru ' Universidad Peruana de Ciencias Aplicadas, Prolongación Primavera 2390, Lima, Peru ' College of Business, Lehigh University, 621 Taylor Street, Bethlehem, PA 18015, USA

Abstract: High demand management uncertainty and price volatility, food spoilage and other wastes affect operational performance across the food supply chain. The demand management process of the food supply chain can drive improved sourcing and demand fulfilment, minimising the effects of demand variability and meet customer demand. This research creates an evaluation tool based on a literature review of the main processes of demand management in the supply chain. This study evaluates aspects of three principal Peruvian production centres. Data was obtained from farmers, cooperatives, associations, suppliers, intermediaries, and exporters. The results show none of them has yet managed to cover all relevant aspects of demand management, that is, there are still strategic and operational areas in need of further development. Furthermore, with input of experts, we provide a greater understanding of the coffee industry, and other agribusiness sectors of other emerging market economies.

Keywords: demand management; supply chain; process assessment; food supply chain; coffee.

DOI: 10.1504/IJPMB.2023.130920

International Journal of Process Management and Benchmarking, 2023 Vol.14 No.2, pp.261 - 283

Received: 05 Aug 2021
Accepted: 19 Oct 2021
Published online: 14 May 2023 *

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