Article: Green entrepreneurship: a game changer in Vietnam business landscape Journal: International Journal of Entrepreneurship and Small Business (IJESB) 2023 Vol.48 No.4 pp.408 - 431 Abstract: This article delivers a full insight into the concept of green entrepreneurship. Despite different nature, determinant factors, motivation, purpose and orientation towards sustainable development, the results of analysis show that it serves urgent needs of people living in megacities. With specific mission as a game changer in Vietnam business landscape, green entrepreneurship is promoting sustainable development of both society and environment. Using extensive conceptual analysis and taking closer look at tens of small Vietnamese businesses operating in three leading green sectors of the economy in Ho Chi Minh City, the article revealed how important is green entrepreneurship in megacities; how to promote it for the purpose of offering a better quality of urban life. Finally, the article proposed several solutions to enhance green entrepreneurship understanding and to further so far achievements in the future; to promote the synergy effect with other forms of social entrepreneurship for the purpose of sustainable development. Inderscience Publishers - linking academia, business and industry through research

Title: Green entrepreneurship: a game changer in Vietnam business landscape

Authors: Nguyen Hoang Tien; Nguyen Van Tien; Nguyen Phuong Mai; Le Doan Minh Duc

Addresses: Ho Chi Minh City University of Food Industry, Ho Chi Minh City, Vietnam ' Ho Chi Minh City Banking University, 36 Ton That Dam, District 1, Ho Chi Minh City, Vietnam ' International School, Vietnam National University, Hanoi 79 Nguy Nhu Kon Tum, District Thanh Xuan, Hanoi, Vietnam ' School of Accounting, University of Economics Ho Chi Minh City, 59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City, Vietnam

Abstract: This article delivers a full insight into the concept of green entrepreneurship. Despite different nature, determinant factors, motivation, purpose and orientation towards sustainable development, the results of analysis show that it serves urgent needs of people living in megacities. With specific mission as a game changer in Vietnam business landscape, green entrepreneurship is promoting sustainable development of both society and environment. Using extensive conceptual analysis and taking closer look at tens of small Vietnamese businesses operating in three leading green sectors of the economy in Ho Chi Minh City, the article revealed how important is green entrepreneurship in megacities; how to promote it for the purpose of offering a better quality of urban life. Finally, the article proposed several solutions to enhance green entrepreneurship understanding and to further so far achievements in the future; to promote the synergy effect with other forms of social entrepreneurship for the purpose of sustainable development.

Keywords: green entrepreneurship; social entrepreneurship; sustainability issues; game changer; Vietnam.

DOI: 10.1504/IJESB.2023.130829

International Journal of Entrepreneurship and Small Business, 2023 Vol.48 No.4, pp.408 - 431

Received: 08 Nov 2019
Accepted: 22 Jan 2020
Published online: 12 May 2023 *

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Title: Green entrepreneurship: a game changer in Vietnam business landscape

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