Title: Digital payment apps: perception and adoption - a study of higher education students

Authors: Amit Kumar Arora; Ankit Panchal; Vijay Prakash Gupta; Dhruv Sharma

Addresses: KIET, Group of Institutions, 13 KM Stone, Ghaziabad-Meerut Road, Ghaziabad, 201206, Uttar Pradesh, India ' Mansukh Securities and Finance Ltd., Patparganj Road, Pandav Nagar, Delhi, 110092, India ' Institute of Business Management, GLA University, Mathura, India ' IMS Ghaziabad, UG Campus, National Highway-09, Adhyatmik Nagar, Ghaziabad, Uttar Pradesh 201015, India

Abstract: The advancement in technology and digitalisation provides a pathway for the adoption of digital payment. The study aimed to determine the awareness, perception, and role of demonetisation regarding the adoption of digital payment apps. The study collected the primary data through a structured questionnaire from 396 UG and PG students in the Ghaziabad district. The study found no significant difference between the expected and actual benefits of digital payment apps. Qualification and gender were found to be significant factors for the adoption of digital payment apps. Convenient, time-saving, and no need to carry cash are the main factors for adopting and using the digital payment app. Lack of trust, risk associated with it, and unavailability of the technical equipment are the reasons found by the study for not using digital payment apps. The study suggests ways for companies to build the trust of their customers to adopt digital payment apps.

Keywords: digital payment; demonetisation; online transactions; digital apps.

DOI: 10.1504/IJENM.2023.130774

International Journal of Enterprise Network Management, 2023 Vol.14 No.1/2, pp.122 - 138

Received: 19 Jun 2021
Accepted: 26 Nov 2021
Published online: 06 May 2023 *