Title: How content factors for the hybrid strategy affect the strategic performance of international oil companies

Authors: Alhamzah Alnoor; Khaw Khai Wah

Addresses: School of Management, Universiti Sains Malaysia, 11800 Pulau Pinang, Malaysia; Management Technical College, Southern Technical University, Basrah, Iraq ' School of Management, Universiti Sains Malaysia, 11800 Pulau Pinang, Malaysia

Abstract: Empirical evidence has shown that the hybrid strategy outperforms Porter's strategies by achieving superior performance. Therefore, differentiation strategy and cost leadership contribute to achieving great competitive and strategic performance. To this end, this study aims to test and achieve the impact of the competitive strategy on the strategic performance of international oil companies. A total of 483 questionnaires were distributed to several managers in the 11 oil companies in Iraq. Using structural equation modelling, it was concluded that the combination of differentiation strategy and cost leadership strategy increases the achievement of strategic advantages at the level of cost, quality, delivery time, flexibility, and innovation.

Keywords: hybrid strategy; strategic performance; oil industry; cost leadership; differentiation strategy.

DOI: 10.1504/IJMDM.2023.129838

International Journal of Management and Decision Making, 2023 Vol.22 No.2, pp.182 - 195

Received: 09 Apr 2022
Accepted: 17 Apr 2022
Published online: 31 Mar 2023 *

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