Title: Environmental and socio-technical transitions in IBEX 35 companies: fsQCA analysis of the media representation of innovation and sustainability

Authors: Fernando Castelló-Sirvent

Addresses: ESIC Business and Marketing School, Avda. Blasco Ibáñez, 55, 46021, Valencia, Spain

Abstract: Socio-technical transitions and environmental transformation have an important reflection on the decisions of companies. The analysis of the reality refracted in public opinion is a proxy to the change in the management styles of large companies. This paper analysed the sustainability strategies of companies indexed in the IBEX 35. First, a semantic and contextual analysis of 424 news items published in the press for the 35 main Spanish companies during 2019 was carried out using T-LAB software. The Factiva® database, owned by Down Jones and Company©, was used. Second, an fuzzy set qualitative comparative analysis (fsQCA) analysis was carried out to analyse the dissemination blueprints in international media of the green strategies of the IBEX 35 companies. Economic and media attributes were used to analyse the causal relationship. The results suggest the design and implementation of different strategies for the international media representation of business sustainability.

Keywords: socio-technical transitions; strategy; fuzzy set; QCA; qualitative comparative analysis; fsQCA; fuzzy set qualitative comparative analysis; factiva; IBEX; IBEX 35; green strategies; media representation; fsQCA robustness; fsQCA robustness coefficient.

DOI: 10.1504/IJISD.2023.127928

International Journal of Innovation and Sustainable Development, 2023 Vol.17 No.1/2, pp.20 - 43

Received: 13 Jan 2021
Accepted: 18 Jun 2021
Published online: 22 Dec 2022 *