Title: Value-based smart retail measurement model
Authors: Riham Adel
Addresses: College of Management and Technology, Arab Academy for Science, Technology and Maritime Transport, Miami Campus, P.O. Box 1029, Alexandria, Egypt
Abstract: In response to literature calls to expand the body of knowledge about smart retail, this study aims to develop a value-based smart retail measurement model. The model explicitly aligns with the cognitive-affective-behaviour paradigm that is extensively used to define the concept of perceived value. The model is developed upon the grounded theory of technology acceptance that is integrated with hedonic value, technology readiness, perceived risks, perceived trust, and smart experience as perceived value factors. The model was tested in Egypt within a retailer specialising in selling furnishing solutions to expand the literature with new insights from a developing country. The goodness of fit, reliability, and validity of the model was confirmed. The direct, indirect, and total effects of these factors are examined using AMOS structural equation modelling (SEM). The findings indicate that Egyptian customers' acceptance to adopt smart retail technologies will be influenced by the chain of factorial model's effects.
Keywords: smart retail; technology readiness and acceptance; hedonic value; perceived risks; perceived trust; smart experience.
International Journal of Management and Decision Making, 2023 Vol.22 No.1, pp.27 - 52
Received: 20 Aug 2021
Accepted: 25 Nov 2021
Published online: 14 Dec 2022 *