Title: Developing a business start-up model for technopreneurs

Authors: Amiruddin Ahamat; Grace Koh Wen Sin

Addresses: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Technology Campus, 75450, Ayer Keroh, Melaka, Malaysia ' Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Technology Campus, 75450, Ayer Keroh, Melaka, Malaysia

Abstract: A business model is critical in assisting a technopreneur to start up their business. This study proposes a framework for developing a start-up business model that contains the elements of a business model for the design of a new venture. The objective of the research is to identify the changes in the environment that affect the development of the business model. The study employs qualitative research, which applies an inductive approach to the construction of theories. A series of interviews with technopreneurs from Melaka and Selangor were conducted to examine the best business model for the new technology. This study has shown the changes in the environment that would trigger business model innovation. Hence, this research came up with a business model that had nine parts. These parts were product or service, target market, customer relationship, resource or competence, process or activity, external partner, distribution channel, revenue and cost structure.

Keywords: new start-up technopreneur; business model; business model element; environment change.

DOI: 10.1504/IJTE.2022.127155

International Journal of Technoentrepreneurship, 2022 Vol.4 No.3, pp.198 - 218

Received: 14 Jan 2021
Accepted: 20 Jan 2022
Published online: 23 Nov 2022 *

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