Title: Corporate social responsibility, competitiveness and sustainability in emerging economies: the case of Ukraine

Authors: Pavlo Brin; Rosa Lombardi; Mohamad Nassif Nehme; Riccardo Tiscini

Addresses: National Technical University, Kharkov Polytechnic Institute, Kyrpychova str. 2, 61002 Kharkiv, Ukraine ' University of Rome La Sapienza, Via del Castro Laurenziano 9, 00161, Rome, Italy ' National Technical University, Kharkov Polytechnic Institute, Kyrpychova Str. 2, 61002, Kharkiv, Ukraine ' Mercatorum University of Rome, Piazza Mattei 10, 00186 Rome, Italy

Abstract: During the last decades, corporate social responsibility (CSR) has evolved after it passed critical academic and practical milestones. CSR is contributing to the corporate sustainability strategy and competitiveness. In this scenario, we aim to assess companies operating in different industries in Ukraine applying CSR approaches to verify changes in their competitiveness using key numerical indicators to ensure corporate sustainability. Adopting a qualitative methodology, we investigate a relative dimension changes assessment emphasising a set of key indicators. We conclude that the CSR approach can enhance the company competitiveness and sustainability at a faster rate compared with not adopting any CSR approach. Our results are directed to academics and practical communities.

Keywords: corporate social responsibility; sustainability; sustainable strategy; stakeholders; competitiveness; environment.

DOI: 10.1504/IJMDM.2022.125936

International Journal of Management and Decision Making, 2022 Vol.21 No.4, pp.379 - 401

Received: 16 Feb 2021
Accepted: 22 May 2021
Published online: 04 Oct 2022 *

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