Title: Analysing customer perception of green banking practices: a study of North India

Authors: Rimple Sharma; Rajni Sofat

Addresses: I.K. Gujral Punjab Technical University, Kapurthala, Punjab, India ' Guru Nanak Institute of Management and Technology, Durgapuri Haibowal Kalan, Ludhiana, Pin 141001, Punjab, India

Abstract: The aim of the study is to reconnoiter the factors which impact the perception of banking customers on various green banking practices and the role of demographics over the perception of customers. For the accomplishment of the objectives, a study has been conducted on North India and five states have been used and the data of 450 banking customers have been collected with help of a structured questionnaire through survey-based technique by snowball sampling. For data analysis, Cronbach alpha, factor analysis, mean, standard deviation, Mann Whitney and Kruskal Wallis have been used through SPSS software. The results by using factor analysis, show three factors discovered: green experience, green benefits and supporting environment protection. It has been also found that demographics have no significant influence over the perception of banking customers.

Keywords: customer perception; green banking; Indian; environment; North India; factors.

DOI: 10.1504/IER.2022.125023

Interdisciplinary Environmental Review, 2022 Vol.22 No.2, pp.163 - 177

Received: 05 Dec 2021
Accepted: 11 May 2022
Published online: 22 Aug 2022 *

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