Title: Factors driving ecopreneurs in India - an exploration

Authors: Shilpa Sindhu; Anupama Panghal; Gaurav Aggarwal

Addresses: School of Management, The NorthCap University, Sector 23-A, Gurugram, Haryana, 122017, India ' Department of Food Business Management and Entrepreneurship Development (FBM&ED), National Institute of Food Technology Entrepreneurship and Management (NIFTEM), Plot No. 97, Sector-56, HSIIDC, Kundli, Sonipat, 131028, India ' Operational Excellence Department, Almarai Company, Saudi Arabia

Abstract: Ecopreneurial ventures are those entrepreneurial ventures which are usually driven by ecological responsiveness. This paper is exploratory research towards finding the factors which drive entrepreneurs towards ecopreneurship in India. Data for the study was collected through an online questionnaire, floated to entrepreneurs from the database of a national level entrepreneurship institute, in India. The data received from 116 respondents were analysed statistically by applying chi-square and factor analysis. The findings highlighted eight significant factors that may drive entrepreneurs for ecopreneurial ventures, the two leading amongst them are 'personal attitude' and 'market forces'. The findings also revealed a lack of awareness about the concept of ecopreneurship in India. The study paves the way for policy interventions and research inclusions in the field of ecopreneurship for enhancing the drivers to encourage ecopreneurship. Emphasis is required on bringing such policies in India, which can incline an individual towards ecopreneurship and make the business environment cordial for ecopreneurs.

Keywords: entrepreneurs; ecopreneurs; ecopreneurship; environment; factor analysis; India.

DOI: 10.1504/IJESB.2022.124459

International Journal of Entrepreneurship and Small Business, 2022 Vol.46 No.3, pp.310 - 332

Received: 06 Nov 2018
Accepted: 29 Jul 2019
Published online: 27 Jul 2022 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article