Title: Marketing strategies for augmenting the use of solar streetlights - study conducted in cities of India

Authors: Anupamaa S. Chavan; Madhav Welling

Addresses: Anil Surendra Modi School of Commerce, SVKM's NMIMS (Deemed to be University), V.L. Mehta Road, Vile Parle (W), Mumbai 400056, Maharashtra, India ' SVKM, V.L. Mehta Road, Vile Parle (W), Mumbai – 400056, Maharashtra, India

Abstract: Streetlights become an essential aspect in terms of secured nightlife. Inefficient and a less number of streetlights can increase the crime rates and road accidents. Scarcity of grid power and its connectivity issues can be major problems to set up streetlights on every road. Therefore, solar streetlight, which operates on solar power, becomes a good option. This research paper tries to identify and evaluate the significant factors influencing the use of solar streetlights, which can help in framing marketing strategies that will help in augmenting its use. These strategies can help the manufacturers and suppliers of solar streetlights to augment their sales. It will assist the government in its efforts to boost the usage of non-conventional energy resources, which will facilitate in reduction of greenhouse gas emissions, paving the way for sustainable development.

Keywords: energy; grid power; solar energy; off grid applications; solar photovoltaic energy; solar thermal energy; solar streetlights; green house gas emissions; sustainable development; marketing strategy.

DOI: 10.1504/IER.2022.123000

Interdisciplinary Environmental Review, 2022 Vol.22 No.1, pp.67 - 82

Received: 16 Jul 2021
Accepted: 19 Feb 2022
Published online: 19 May 2022 *