Authors: Carlos M. Jardon
Addresses: Department of Applied Economics-ECOBAS, Faculty of Economics, Campus de Lagoas Marcosende s/n, University of Vigo, 36310 Vigo, Spain; National Research University Higher School of Economics, Perm, Russia
Abstract: Small business, created as a means of subsistence of the entrepreneur and their family, are called subsistence small business. They need to grow to improve the situation of poverty, especially in developing countries. This paper analyses a mechanism, based in relationships and closeness, to grow in subsistence small businesses from dynamic capabilities and SSBs' elaborate dynamic capabilities to grow, in particular, SSBs' use of the human capital management to improve customer management and product and territory management. These two capabilities improve innovativeness that generate growth.
Keywords: dynamic capabilities; subsistence; small business; growth; Latin America.
International Journal of Entrepreneurship and Small Business, 2022 Vol.45 No.4, pp.551 - 567
Received: 03 Jul 2018
Accepted: 27 Jun 2019
Published online: 05 May 2022 *