Title: Exploring individual entrepreneurial orientation through education in emerging market conditions: the case of Malaysia and Thailand

Authors: Vasilios Stouraitis; Mior Harris Mior Harun; Markos Kyritsis

Addresses: Glasgow School for Business and Society, Glasgow Caledonian University, UK ' International Business Department, Universiti Teknologi MARA, Shah Alam, Malaysia ' Informatics Research Centre, University of Reading, UK

Abstract: The motivators that guide university students' individual entrepreneurial orientation towards new venture creation are an emerging theme. The novel settings of entrepreneurship education in the developing country context of South East Asia (Malaysia and Thailand) are used, while comparing them to key assumptions on general business in Asia and the west. A total of 332 participants were recruited. The items were reduced to five components using principal component analysis, and, using binomial logistic regression, shown to predict some of the variance in perceptions on individual entrepreneurial orientation in Malaysia and Thailand. The study shows that individual entrepreneurial orientation motivators can be separated into the distinct dimensions of which innovation, proactiveness, risk-taking, and culture correlate with the decision to become an entrepreneur in Southeast Asia. In addition, assumptions on business and education in the west and in Asia hold partially in Southeast Asia and entrepreneurial new venture creation particularly regarding risk and autonomy.

Keywords: entrepreneurial orientation; entrepreneurship; Thailand; Malaysia; motivation.

DOI: 10.1504/IJESB.2022.122659

International Journal of Entrepreneurship and Small Business, 2022 Vol.45 No.4, pp.489 - 517

Received: 02 Feb 2019
Accepted: 07 Jun 2019

Published online: 05 May 2022 *

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