Title: BiblioBoP: a promising scope of bottom of the pyramid related research through a bibliometric approach

Authors: Debadrita Panda; Sabyasachi Mukhopadhyay; Tej Narayan Shaw; Subhadip Banerjee

Addresses: Department of Business Administration, The University of Burdwan, India; MAKAUT, WB, India ' Bharatiya Vidya Bhavan Institute of Management Science Kolkata, Kolkata, West Bengal, India ' Indian Institute of Social Welfare and Business Management, Kolkata, India ' Indian Institute of Social Welfare and Business Management, Kolkata, India

Abstract: The emergent field of bottom of the pyramid (BoP) is rapidly evolving in terms of academic publications. It has become imperative to keep track of the publications to find out various information like authors, country, emerging themes, research gap and further scope of research. This paper proposes a bibliometric approach and begins with identifying 1,113 articles on the global perspective from the Scopus database. With the help of Biblioshiny, a web interface for Bibliometrix package, publication evolution over time, identification of current research areas and potential direction of future research and many more have been identified for a refined result of 1,029 papers. This mixed review method involving the quantitative bibliometric analysis and qualitative content analysis indicates a sustainable picture of current research and noteworthy future scope for both global and Indian perspectives. As a whole, this study aims to provide a robust roadmap about the BoP literature.

Keywords: bottom of the pyramid; BoP; bibliometrics; literature review; mixed review method; R package.

DOI: 10.1504/IJBBM.2022.122316

International Journal of Bibliometrics in Business and Management, 2022 Vol.2 No.1, pp.75 - 105

Received: 22 Jul 2021
Accepted: 18 Nov 2021

Published online: 19 Apr 2022 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article